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Results categorised as Media Business
02 Dec 2024
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The Media Leader Staff
Serial agency founder and digital media pioneer Pete Robins talks to editor-in-chief Omar Oakes about why he believes there's never been a better time to plan media.
29 Nov 2024
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Omar Oakes
Sky Media's advertising chief has pledged to "drive change" as the TV sales house looks to "fully reimburse" clients underpaid for ad revenue over several years.
29 Nov 2024
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Omar Oakes
2025 will be a "whole new world" for Channel 5, said its director of programming as the broadcaster plots a first-ever major marketing assault for VOD and a clearer commissioning approach.
27 Nov 2024
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Omar Oakes
The broadcaster's controversial job ad was part of an effort to protect its intellectual property, its research chief has revealed.
27 Nov 2024
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Omar Oakes
One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.
26 Nov 2024
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Omar Oakes
Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.
26 Nov 2024
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Omar Oakes
Advertisers needed 'protecting' 100 years ago, which is why we have JICs like Barb and trade bodies like Isba. How we define 'protection' and 'choice' will matter most as Origin formally launches next year.
22 Nov 2024
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Omar Oakes
Analysis: The public-service broadcaster's stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with "platforms" as distribution vehicles.
19 Nov 2024
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Omar Oakes
Apple is selling AI as a life hack for stupid liars. It's not a good strategy and it's distinctly un-Apple.
18 Nov 2024
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The Media Leader Staff
Havas Media UK CEO Paddy Affleck speaks to Omar Oakes about his personal journey from growing up on a commune and how it has shaped his attitude to leadership and mental-health challenges at work.
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