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Results categorised as Media Business
01 Oct 2024
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Omar Oakes
Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.
25 Sep 2024
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Omar Oakes
Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today's media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry.
24 Sep 2024
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Sam Taylor
Any suggestion that an advertiser might use Origin as a currency to apply the same value to very different AV formats is somewhat of an insult, writes Direct Line Group's head of performance marketing and CRM.
23 Sep 2024
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Steve Scaffardi
The Future 100 Club Class of 2024 has been revealed as we spotlight the wave of media trailblazers for the third year.
19 Sep 2024
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John Moulding
Artificial intelligence promises dramatic reductions in the future cost and carbon footprint of television as it migrates from broadcast to streaming. IBC also revealed how it will be possible to create even more TV in total, and give advertisers an inventory boost around live events.
17 Sep 2024
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Omar Oakes
This sector has the talent and the tools to succeed. But whether it has the stomach to start challenging bad practice is key to arresting its decline, writes the editor.
12 Sep 2024
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Omar Oakes
The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.
04 Sep 2024
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Omar Oakes
AA president explains why the training hub is so important to tackle talent retention.
29 Aug 2024
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Martyn Bentley
In an increasingly fragmented media landscape, reach and frequency is the foundation that helps navigate this complexity and ensures brand growth, writes AudienceProject's UK commercial director.
27 Aug 2024
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Marshall Fleming
Could GARM’s demise be a shot in the arm for media sustainability or should we worry, asks the head of marketing agency Kepler's Climate Action Team.
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