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Results categorised as Media Business
14 May 2024
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Omar Oakes
US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.
14 May 2024
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Nick Manning
Let’s be clear. Principal media only exists to make media agency groups more money.
13 May 2024
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Omar Oakes
We're stuck in a cycle of performative media — where we breathlessly perform for algorithms. It's unsustainable, writes the editor-in-chief.
09 May 2024
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The Media Leader Staff
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
03 May 2024
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Omar Oakes
Advertisers, agencies and media owners are collectively "leaving money on the table" due to existing industry structures, a special webinar by The Media Leader and Salesforce heard this week.
02 May 2024
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The Media Leader Staff
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
29 Apr 2024
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Omar Oakes
Now is the time to set standards and rules to avoid the many arguments that will ensue unless we get a grip over who owns what when it comes to AI, writes the editor-in-chief.
29 Apr 2024
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Omar Oakes
Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)
26 Apr 2024
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Omar Oakes
The way agencies pitch for advertising and media accounts has become "misaligned" with the market's increasingly flexible approach to partnerships, according to an industry consultant.
23 Apr 2024
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The Media Leader Staff
Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media.
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