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Results categorised as Media Business
08 Jan 2024
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Omar Oakes
This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.
15 Dec 2023
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Omar Oakes
2023 in Review: The TV industry had to raise its game in 2023, both in the UK and globally. Here are all the stories that mattered in TV this year.
13 Dec 2023
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Raymond Snoddy
The appointment of Samir Shah as BBC chairman should be welcomed. But wouldn't he and director-general Tim Davie be even more effective if they swapped roles?
11 Dec 2023
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Omar Oakes
Channel 4 intends to launch solus takeovers and 'lite' ads next year that feature within shorter ad breaks on its video-on-demand service.
11 Dec 2023
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Phil Rowley
We need to think bigger than gaming and think 'gamification'. There are three actions we can take to bring gaming into the marketing mainstream.
07 Dec 2023
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David Price
Dynamic optimisation using AI should be a good thing for broadcasters' connected TV services, but it's uncertain whether the industry can adapt to make it happen.
07 Dec 2023
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Laura Kell
Havas UK's chief data and product officer explains what to look for in a viable long-term tracking solution.
06 Dec 2023
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Ian Gibbs
Partner content: Jicmail's director of data leadership and learning lays out the key learning from its recent Future of Media session with VirginMedia02.
05 Dec 2023
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Nick Manning
If the programmatic market resembles a car boot sale, as the latest ANA study suggests, then a more robust approach by advertisers and a flight to quality of execution should enhance the market’s status.
04 Dec 2023
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Omar Oakes
Are humans or AI smart enough to do contextual targeting well? ITV and Sky certainly hope so, judging from their advertising upfronts, writes the editor.
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