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Results categorised as Media Business
22 Nov 2023
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Raymond Snoddy
Raymond Snoddy explores a scandal around alleged lobbying for the chair of regulator Ofcom, and why it raises serious questions.
20 Nov 2023
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Omar Oakes
This is the worst media employee ever. But he can't be fired, warns the editor-in-chief.
20 Nov 2023
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Andy Brown
Optimising for attention can create better outcomes for media owners and advertisers. But changing attitudes over audience numbers means challenging the status quo.
20 Nov 2023
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Emil Bielski
Media talking about 'creative' is too narrow in ambition. It's creativity that will become the most priceless commodity in our industry.
17 Nov 2023
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Matt Hill
Thinkbox’s Matt Hill questions ViewersLogic’s interpretation of BVOD’s impact – pointing out that basing planning decisions on viewing time alone is a flawed approach. Quality is crucial.
16 Nov 2023
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Heather Dansie
Most people think there should be an AI Blackout ahead of the UK general election. It is essential that efforts are made to safeguard the quality and accuracy of news reporting.
08 Nov 2023
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Rachel Forde
To bridge the leadership gap in advertising and marketing, organisations must adopt a multi-faceted approach.
06 Nov 2023
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Phil Rowley
ACI has the potential to be a game-changer in AI by revolutionising the way brands serve their customers.
01 Nov 2023
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Omar Oakes
Analysis: Paramount pins hopes on FAST as a standalone BVOD service for Channel 5 became less tenable.
31 Oct 2023
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Steve Scaffardi
The inaugural Top 50 Women Gamechangers in TV has been revealed.
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