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Results categorised as Media Business
26 Oct 2023
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Scott Thompson
No, the label 'podcast' doesn't lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media's associate insights director.
23 Oct 2023
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Brian Jacobs
Agencies find it easier to blame measurement geeks than admit their failures in trading transparency and inaction over ad fraud.
20 Oct 2023
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Rob Georgeson
This industry could solve the Made for Advertising issue overnight. But it requires people and their companies to come together, writes Performics' head of programmatic.
19 Oct 2023
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Omar Oakes
Analysis: Is Netflix still the high-growth tech stock that changed our expectations of TV and the power of subscriptions over ads?
16 Oct 2023
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Omar Oakes
Barely anyone wanted to talk about AI at The Future of Media. But how media is traded, and the seemingly intractable problems that have built up over time, was a constant concern, writes the editor-in-chief.
16 Oct 2023
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Omar Oakes
Editor-in-chief Omar Oakes reviews the week in media, including what happened at our flagship event The Future of Media.
12 Oct 2023
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Omar Oakes
The Guardian will enlist "senior journalists and editors" to become more involved in commercial operations with the launch of a new "UK council" for advertising agencies.
12 Oct 2023
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Julia Linehan
The UK Stop Ad Fraud Coalition, which launched six months ago, is calling on digital advertisers and media owners to finally take steps to minimise and eliminate criminal and wasteful behaviour by bad actors.
11 Oct 2023
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The Media Leader Staff
Kevin Allocca tells editor-in-chief Omar Oakes why being 'viral' is less important today, and how the rise of TikTok and changing attitudes to online video have impacted YouTube's strategy.
10 Oct 2023
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Nicole Kivel
Retailers are keen to chase the media budget that seems destined for their properties, but to succeed they have to understand what it means to act as a publisher, warns Criteo's Northern Europe MD.
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