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Results categorised as Media Business
07 Dec 2023
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David Price
Dynamic optimisation using AI should be a good thing for broadcasters' connected TV services, but it's uncertain whether the industry can adapt to make it happen.
07 Dec 2023
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Laura Kell
Havas UK's chief data and product officer explains what to look for in a viable long-term tracking solution.
06 Dec 2023
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Ian Gibbs
Partner content: Jicmail's director of data leadership and learning lays out the key learning from its recent Future of Media session with VirginMedia02.
05 Dec 2023
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Nick Manning
If the programmatic market resembles a car boot sale, as the latest ANA study suggests, then a more robust approach by advertisers and a flight to quality of execution should enhance the market’s status.
04 Dec 2023
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Omar Oakes
Are humans or AI smart enough to do contextual targeting well? ITV and Sky certainly hope so, judging from their advertising upfronts, writes the editor.
04 Dec 2023
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Jack Benjamin
WPP's GroupM has maintained its global ad-revenue growth estimate at 5.8% to $889bn in 2023 but predicts a slight growth slowdown next year.
04 Dec 2023
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Omar Oakes
2023 looks set to the be the year of social media adspend, a global report by a major media buyer has suggested, in what has otherwise been a tough market.
27 Nov 2023
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The Media Leader Staff
Podcast interview: Renowned advertising effectiveness expert Peter Field joins editor-in-chief Omar Oakes to discuss TV's resilience, trust in media, and why attention research has rekindled his passion for media.
23 Nov 2023
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Ella Sagar
Columnist Nick Manning joins reporter Ella Sagar and editor Omar Oakes.
22 Nov 2023
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Omar Oakes
The UK's Big Three commercial TV broadcasters have begun testing widely-used traded audiences within CFlight, their joint initiative to deliver "total campaign" reporting.
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