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Results categorised as Media Business
16 Oct 2023
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Omar Oakes
Editor-in-chief Omar Oakes reviews the week in media, including what happened at our flagship event The Future of Media.
12 Oct 2023
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Omar Oakes
The Guardian will enlist "senior journalists and editors" to become more involved in commercial operations with the launch of a new "UK council" for advertising agencies.
12 Oct 2023
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Julia Linehan
The UK Stop Ad Fraud Coalition, which launched six months ago, is calling on digital advertisers and media owners to finally take steps to minimise and eliminate criminal and wasteful behaviour by bad actors.
11 Oct 2023
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The Media Leader Staff
Kevin Allocca tells editor-in-chief Omar Oakes why being 'viral' is less important today, and how the rise of TikTok and changing attitudes to online video have impacted YouTube's strategy.
10 Oct 2023
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Nicole Kivel
Retailers are keen to chase the media budget that seems destined for their properties, but to succeed they have to understand what it means to act as a publisher, warns Criteo's Northern Europe MD.
10 Oct 2023
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Omar Oakes
Analysis: Netflix appears reliant on price increases for UK growth, as membership growth remains in the single digits.
10 Oct 2023
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Phil Rowley
Marshall McLuhan's Tetrad model can revolutionise your understanding of media and marketing. Embrace the opportunities, prioritise, revive, and prevent to stay ahead of the game.
09 Oct 2023
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Omar Oakes
100% Media 0% Nonsense: If the idea of having an elephant at a media conference doesn't make sense, it's perfect. Because the trends we've seen lately in tech and media shouldn't make sense either.
05 Oct 2023
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Justin Sampson
Barb is considering a move to second-by-second reporting as the standard for UK TV audience measurement, reveals CEO Justin Sampson.
02 Oct 2023
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Omar Oakes
It's a sad day as I'm closing my Twitter account a year after Elon Musk took charge, writes the editor. But every clown has a silver lining.
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