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Results categorised as Media Business
09 Aug 2023
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Dan Keefe
The most effective modern brand campaigns are powered by two things: clever use of technology and a powerful expression of personality.
08 Aug 2023
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The Media Leader Staff
The Adwanted Media Research Awards 2024 will open for entries on Monday 4 September 2023, so now is the time to start thinking about which categories you could enter.
07 Aug 2023
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The Media Leader Staff
Omar Oakes and Ella Sagar prove their dedication to B2B podcasting by missing the England v Nigeria World Cup penalty shootout to record this episode with their analysis on the industry's biggest stories.
07 Aug 2023
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Omar Oakes
TikTok is not simply a substitute of viewers' attention from traditional media formats. The rise in demand for 'snackable' content presents a much bigger cultural shift, writes the editor.
03 Aug 2023
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Omar Oakes
Sky Media has begun offering advertiser clients a new way to target its viewers: find out what they’ve been avidly searching for online and match them to specific advertiser categories.
03 Aug 2023
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Tony Mattson
Strategy Leaders: Retailers, it's time to connect with your customers, become more personal, embrace sustainability, and infuse creativity into your brand, writes Havas Media UK's head of strategy.
03 Aug 2023
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Omar Oakes
The pandemic is well and truly over when it comes to impacting the UK's media habits, as both broadcast TV viewing and streaming subscriptions have reversed after the Covid lockdown boom of 2020 and 2021.
02 Aug 2023
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Omar Oakes
The Mirror has officially launched themirror.com, its dedicated site for the left-of-centre newsbrand's nascent US operation.
02 Aug 2023
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Omar Oakes
Omnicom Media Group has begun measuring media owners on their environmental, social and governance practices so its advertiser clients can better understand the ESG impact of their adspend decisions.
01 Aug 2023
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Kirstie McDermott
The Media Leader Jobs: Body doubling can help creative professionals overcome the negative effects of procrastination and build accountability.
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