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Results categorised as Media Business
27 Jul 2023
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Christie Dennehy-Neil
The UK Government's Online Advertising Programme is taking a targeted approach to tackling key areas of risk and has formalised industry collaboration via a new task force, signalling a positive step for the industry, writes the IAB UK's head of policy and regulatory affairs.
27 Jul 2023
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Sam Oates
Saturation and economic factors are limiting investment and increase competition. TV buyers must consider additional audience research and varied channel mixes, writes VCCP Media's AV director.
27 Jul 2023
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Ella Sagar
The UK ad market will grow by 2.6% to a total of £35.7bn this year, according to the latest quarterly Advertising Association/Warc Expenditure Report.
26 Jul 2023
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Fergal Smithwick
This highly technical and advanced method of measurement may be perceived as a black box, but it delivers a higher magnitude of benefits than the cost of doing the analysis, writes Wavemaker's modelling solutions partner.
25 Jul 2023
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Omar Oakes
Analysis: PubMatic wants to simplify a booming but fragmented media channel. But simplicity is not a substitute for good strategy.
24 Jul 2023
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Omar Oakes
Shares in S4 Capital dropped by 22% this morning after founder Sir Martin Sorrell issued a profit warning amid weakened demand from tech clients.
24 Jul 2023
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John Moulding
The GroupM division's Total TV Measurement solution provides de-duplicated reach and frequency against a broad set of Barb demographic audiences.
24 Jul 2023
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Steven Scaffardi
Today we are proud to launch The Top 50 Women Gamechangers in TV, to recognise the brilliant women who are changing, influencing, and driving disruption across the historically male-dominated TV ecosystem.
24 Jul 2023
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Omar Oakes
Ethical practice and profitability are not mutually exclusive, but do advertisers and media owners have enough bandwith to achieve both well, asks the editor.
23 Jul 2023
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Omar Oakes
Analysis: While this proves cinema can still deliver big cultural moments in a way that few media channels can, it's a pretty high bar to clear regularly.
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