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Results categorised as Media Business
17 Jul 2023
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Bob Wootton
Threads has a number of things going against it. Not least because social media has become a surprisingly slow-to-evolve medium with myriad regulatory issues, writes ISBA's former director of media.
17 Jul 2023
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Damon Reeve
The premium web's future depends on it being defined, measurable and available in industry measurement tools, warns the CEO of Ozone. (Partner content)
11 Jul 2023
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Omar Oakes
Carlsberg, the brewing giant which spends over half a billion pounds on advertising and media annually, has appointed Dentsu's iProspect as its new global media agency of record.
11 Jul 2023
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Stefanie Daniels
Opinion: You absolutely can do this wonderful, crazy job, run a house, socialise and still feel a strand of sanity at the end of it, says career coach and former media sales executive Stefanie Daniels in a new column for The Media Leader.
11 Jul 2023
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Omar Oakes
While younger generations may be increasingly more difficult to reach through traditional advertising, pensioners are revealed to be the most hostile of all as more media spend migrates online.
10 Jul 2023
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Omar Oakes
Ofcom has confirmed that the Advertising Standards Authority will act as a "co-regulator" for new rules on advertising less healthy food and drink products in the UK.
10 Jul 2023
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Emil Bielski
Learn from history: resisting innovation invites obsolescence and eventual ridicule, writes Croud UK's MD.
10 Jul 2023
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Omar Oakes
100% Media 0% Nonsense: The cultural moment for microblogging has passed and Twitter's model was doubtful before Elon Musk came along. Threads, the Meta copycat, needs to innovate as well leverage Instagram's scale, writes the editor.
07 Jul 2023
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Omar Oakes
The world's football governing body Fifa has appointed Sky Media as its exclusive sales house for its nascent streaming platform Fifa+ in the UK and Europe.
06 Jul 2023
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David Price
ITV's new data-measuring service enables advertisers to assess the effectiveness of their regional campaigns. Its significance is potentially greater than meets the eye, writes The Grove Media's MD.
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