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Results categorised as Media Business
29 Jun 2023
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Evie Clifton
Having technological access involves a certain level of privilege. Although it's still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare's paid social account director.
26 Jun 2023
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Omar Oakes
The deal will see S4C supply six hours a week of Welsh language content for the Maximum Effort Channel, aired on "Welsh Wednesdays"
26 Jun 2023
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Omar Oakes
100% Media 0% Nonsense: Cannes Lions remains an essential tentpole in the ad industry calendar. But it can't cover up the many cracks that need fixing, writes the editor.
19 Jun 2023
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Nick Manning
It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.
19 Jun 2023
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Omar Oakes
Interview: Sir Martin Sorrell is certain Cannes Lions still matters, but will be attended by fewer clients and even more tech companies during this challenging year for advertising.
19 Jun 2023
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Omar Oakes
In brief: All supporters of the industry's climate action initiative Ad Net Zero supporters are now required to publicly declare a "science-based net zero target".
14 Jun 2023
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Sam Tidmarsh
Senior content manager Sam Tidmarsh unveils the vision behind the 2023 edition. If Media 2.0 is defined by the emergence of the Internet and digital technologies, what defines the next era?
14 Jun 2023
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Justin Sampson
This year's Champions League Final was again broadcast freely on YouTube. Total viewing was down, but what we're learning through innovation is expanding all the time, writes the CEO of Barb Audiences.
13 Jun 2023
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Omar Oakes
Advertisers will be able to block publishers who do not meet a brand's sustainability targets from their digital ad campaigns, using tools launched by purpose-led platform Good-Loop.
13 Jun 2023
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Claire Gleeson-Landry
Good-Loop's head of investment and sustainable media makes the case for how brands can cut carbon emissions from ad campaigns without affecting cost or performance.
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