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Results categorised as Media Business
31 Mar 2023
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Ian Gibbs
Partner content: The Response Rate Tracker builds upon a raft of work that Jicmail has conducted in the effectiveness space over the last few years.
31 Mar 2023
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Omar Oakes
Telecoms brand O2 has bought a special ad break during ITV1's Saturday-night primetime show Saturday Night Takeaway in which its brand mascot Bubl will surprise viewers by interrupting ads for Google and easyJet Holidays.
30 Mar 2023
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The Media Leader Staff
Sir John Hegarty will lead a heavyweight lineup of UK advertising and marketing experts at this year's The Future of Brands conference, which will feature in-depth conversations about media measurement and marketing effectiveness.
30 Mar 2023
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The Media Leader Staff
The Media Leader's new columnist Nicola Kemp joins Omar Oakes to talk about the progress women have made in making media a more equitable career and the barriers which still remain.
29 Mar 2023
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The Media Leader Staff
In brief: BBC Studios has launched a bespoke in-house global advertising sales function to drive revenue across its branded social media platforms.
26 Mar 2023
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The Media Leader Staff
In brief: By his own admission, Elon Musk has driven the value down of Twitter to less than half of what he paid to acquire it last year.
24 Mar 2023
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Omar Oakes
In brief: SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.
23 Mar 2023
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Omar Oakes
ITV will have four partners on board its addressable ad buying platform Planet V by the end of this year, two of which are broadcasters based outside of the UK.
23 Mar 2023
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Mark Bucknell
Partner content: There are still clear divisions between “your channel” and “my channel” across DOOH and programmatic teams, warns JCDecaux UK's chief commercial officer.
22 Mar 2023
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Ashley Lewis
Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available.
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