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Results categorised as Media Business
06 Apr 2023
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Omar Oakes
Dentsu and IPG Mediabrands have been announced as new members of the Conscious Advertising Network, despite the latter's well-publicised media-buying activity for fossil-fuel companies like Saudi Arabia's Aramco.
05 Apr 2023
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Omar Oakes
In brief: More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial for ITV Adlabs' retail-media solution, Matchmaker.
04 Apr 2023
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Omar Oakes
RTL Group's adtech development unit Smartclip has launched a fully programmatic ad break for addressable TV, which would give European broadcasters the ability to target audiences across the continent.
03 Apr 2023
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Greg Grimmer
We are pleased to announce that Mediatel as of today has rebranded to Adwanted UK.
31 Mar 2023
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Omar Oakes
Vanish, the Reckitt detergent brand, will launch its Channel 4 Diversity in Advertising Award-winning campaign the help of £1m commercial airtime it won as first prize.
31 Mar 2023
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Ian Gibbs
Partner content: The Response Rate Tracker builds upon a raft of work that Jicmail has conducted in the effectiveness space over the last few years.
31 Mar 2023
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Omar Oakes
Telecoms brand O2 has bought a special ad break during ITV1's Saturday-night primetime show Saturday Night Takeaway in which its brand mascot Bubl will surprise viewers by interrupting ads for Google and easyJet Holidays.
30 Mar 2023
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The Media Leader Staff
Sir John Hegarty will lead a heavyweight lineup of UK advertising and marketing experts at this year's The Future of Brands conference, which will feature in-depth conversations about media measurement and marketing effectiveness.
30 Mar 2023
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The Media Leader Staff
The Media Leader's new columnist Nicola Kemp joins Omar Oakes to talk about the progress women have made in making media a more equitable career and the barriers which still remain.
29 Mar 2023
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The Media Leader Staff
In brief: BBC Studios has launched a bespoke in-house global advertising sales function to drive revenue across its branded social media platforms.
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