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Results categorised as Media Business
21 Mar 2023
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Omar Oakes
Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.
21 Mar 2023
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Bianca Barratt
ChatGPT may not make journalists obsolete, but its generation of inaccurate or false information should make any news outlet nervous.
20 Mar 2023
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Evan Gettinger
Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.
20 Mar 2023
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Omar Oakes
In brief: Revenue from TV and movies watched on internet devices such as smart TVs and mobile devices is forecast to reach $45bn in Western Europe by 2028, up two-thirds (67%) from the $27bn recorded last year.
17 Mar 2023
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Victoria Bickle
There is still a long way to go to achieve true gender equality — especially when it comes to women’s health.
16 Mar 2023
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Marcos Angelides
All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.
16 Mar 2023
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Nina Franck
Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves.
15 Mar 2023
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Omar Oakes
Deeper questions around diversity and mental health will inform the updated version of the All-In Census in 2023 as the industry's trade bodies aim to help advertising and media companies improve staff retention, writes the editor.
15 Mar 2023
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The Media Leader Staff
Advertising legend Sir John Hegarty speaks to Omar Oakes in the first of a two-part interview.
14 Mar 2023
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Gareth Owen
Digital media buyers need to ask difficult but crucial questions about what makes up the audience they're paying for. If the tech providers can’t tell you openly, be prepared to walk away.
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