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Results categorised as Media Business
13 Jun 2023
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Rhian Feather
It is only through the power of experience that we really understand and develop the true craft of media planning, writes OMD UK's head of planning.
08 Jun 2023
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Laurence Green
This year's winning entry was determined to distribute an idea effectively, rather than allocate a media budget efficiently, writes Laurence Green.
06 Jun 2023
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Omar Oakes
Barb Audiences is developing new tools and changes to panel measurement that will potentially reduce the number of shows on niche TV channels being given “zero” ratings.
02 Jun 2023
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Omar Oakes
Interview: Brandtech Media founder Nick Emery reveals the strategy behind the Jellyfish acquisition and how advertisers pay for media will change.
01 Jun 2023
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Simon Carr
Relaunches still come with a degree of risk and not all work out as planned, warns Hearts & Science's UK chief strategy officer.
01 Jun 2023
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David Grainger
It seems absurd to counter our dwindling attention span with the instruction to ‘make more stuff’, writes Mindshare's strategy partner.
30 May 2023
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Deidre MacNair
At a time when most big companies are still run by men, it is more critical than ever that we do whatever is necessary to hold on to talented women in media, warns the The Village's co-founder.
25 May 2023
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The Media Leader Staff
The Media Leader team is excited to announce the launch of The Media Leader Café at Cannes Lions as we build out our international coverage at the world's biggest media and advertising industry event.
24 May 2023
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Mike Fletcher
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas - Artificial Intelligence, Data, and Connected TV.
24 May 2023
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Tim Elkington
Please acknowledge where progress is being made and don’t ignore the initiatives that are changing the digital ecosystem for the better, writes the IAB's chief digital officer.
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