SEARCH
Results categorised as Media Business
21 Jul 2023
|
Richard Brant
Barb’s ‘fit for TV’ definition should be supported because it lets media owners widen their distribution while ensuring high standards, writes Vevo's senior director for Advanced TV.
21 Jul 2023
|
Scott Switzer
In a post-GDPR world, a balance between personalisation and intrusion is not only desirable but essential, writes Ozone's chief technology officer. (Partner content)
20 Jul 2023
|
Jack Benjamin
Analysis: The publisher is seeking to aggressively expand into podcasting and short- and long-form video.
20 Jul 2023
|
Jason Brownlee
Both the 60/40 and 95/5 rules appear to share a family resemblance, but they couldn't be more different. Marketers and media planners should engage with both rather than choose either one as 'better'.
20 Jul 2023
|
Dora Michail-Clendinnen
We need a collective effort to reduce advertising's contribution to the climate crisis, writes Ozone's chief strategy officer. (Partner content)
19 Jul 2023
|
Omar Oakes
The streaming giant's ads plan membership has doubled, it said, albeit from an admittedly small base.
19 Jul 2023
|
Neil McMonagle
Our industry has been distracted by measuring things in media that don’t actually matter, writes VCCP Media's head of digital.
19 Jul 2023
|
The Media Leader Staff
The Future of Media, The Media Leader's flagship conference with Adwanted Events, will host multiple insightful sessions based on seven distinct themes happening across three stages over two days.
19 Jul 2023
|
Danny Spears
Both publishers and advertisers can work together to break old habits and find a new collaborative approach across the premium web, writes Ozone's chief operating officer. (Partner content)
18 Jul 2023
|
John Moulding
The number of Internet users claiming to watch little or no linear TV on a typical day grew 22% in the two years to Q1 2023.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer