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Results categorised as Media Business
31 Jul 2023
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Omar Oakes
Analysis: Today's announcement, that Sky will trial self-service access for Sky content on ITV's VOD ad platform, opens an important new chapter in UK TV's collaboration story.
31 Jul 2023
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Euan Mackay
Route data points to a solid case for extending the time people have to cross the road, with implications for both safety and out-of-home advertising.
31 Jul 2023
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Omar Oakes
100% Media 0% Nonsense: GB News is right to complain about abuse against is commercial chief and advertisers should remember why media neutrality matters. But its silence over the Dan Wootton allegations is surprising, writes the editor.
28 Jul 2023
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The Media Leader Staff
Google's EMEA president Matt Brittin speaks to Omar Oakes about its approach to AI and how it's being discussed with advertisers, publishers and media agencies.
27 Jul 2023
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Omar Oakes
The Responsible Marketing Agency's founder Hannah Mirza has appointed a trio of key lieutenants to her new ethically-minded agency, including her ex-MediaCom partner Liam Brennan.
27 Jul 2023
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Christie Dennehy-Neil
The UK Government's Online Advertising Programme is taking a targeted approach to tackling key areas of risk and has formalised industry collaboration via a new task force, signalling a positive step for the industry, writes the IAB UK's head of policy and regulatory affairs.
27 Jul 2023
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Sam Oates
Saturation and economic factors are limiting investment and increase competition. TV buyers must consider additional audience research and varied channel mixes, writes VCCP Media's AV director.
27 Jul 2023
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Ella Sagar
The UK ad market will grow by 2.6% to a total of £35.7bn this year, according to the latest quarterly Advertising Association/Warc Expenditure Report.
26 Jul 2023
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Fergal Smithwick
This highly technical and advanced method of measurement may be perceived as a black box, but it delivers a higher magnitude of benefits than the cost of doing the analysis, writes Wavemaker's modelling solutions partner.
25 Jul 2023
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Omar Oakes
Analysis: PubMatic wants to simplify a booming but fragmented media channel. But simplicity is not a substitute for good strategy.
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