JASON BROWNLEE
LATEST ARTICLES
20 Jul 2023
Both the 60/40 and 95/5 rules appear to share a family resemblance, but they couldn't be more different. Marketers and media planners should engage with both rather than choose either one as 'better'.
18 Oct 2021
Broadcast owners will find themselves pushing on an open door if they choose to grasp this exciting revenue growth opportunity, writes Jason Brownlee.
30 Jul 2021
Not only is radio surviving, it seems to be thriving despite so much tech disruption in audio
25 May 2021
Jason Brownlee, founder of advertising effectiveness and brand tracking research firm, Colourtext discusses the relationship between e-commerce brands and broad reach media
14 Jun 2010
Jason Brownlee, founder of Dollywagon, wonders if the iPhone 4G's 'Facetime' technology is actually socially primitive, despite being very technologically advanced - "Most consumers don't share the geek-engineer's nostalgic fantasy of owning a video communication device like cartoon hero Dick Tracey"...
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