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Results categorised as Media Business
22 Aug 2023
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Phil Rowley
Can we use modern technology to help consumers access a physical interaction rather than replace it?
18 Aug 2023
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Sophie Fyles
Don't settle for mediocre media strategies. Embedding your agency team within your marketing department can deliver impactful campaigns that drive meaningful growth.
17 Aug 2023
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Omar Oakes
More than nine in 10 ads shown on traditional broadcast TV are only being seen by half of households in the UK.
17 Aug 2023
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Omar Oakes
Paramount+, the streaming service launched by Channel 5 owner Paramount in the UK last summer, has appeared on Barb's quarterly TV audience measurement survey for the first time.
17 Aug 2023
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Felix Moise
We must challenge gender biases and actively support marginalised genders in the workplace to drive meaningful change.
14 Aug 2023
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Richard Shotton
Partner content: Ready to make a big impact? Incorporate cinema advertising into your launch campaign to boost brand perception and leave a lasting impression on your audience.
13 Aug 2023
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Omar Oakes
The Daily Mail and General Trust has confirmed its interest with Lloyds Banking Group for a potential bid for The Telegraph.
11 Aug 2023
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Omar Oakes
Exclusive: Some of Google’s most senior UK commercial bosses are set to exit their roles as the country’s regional boss Debbie Weinstein executes a restructure.
11 Aug 2023
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Stephen Arnell
Stephen Arnell examines the UK trend for antipodean imports and looks ahead to the the return of Neighbours on Amazon's Freevee.
10 Aug 2023
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Robert Webster
We need a system where the company who pays for bad actors that proliferate with fraud must take responsibility.
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