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Results categorised as Media Business
10 Jul 2023
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Omar Oakes
Ofcom has confirmed that the Advertising Standards Authority will act as a "co-regulator" for new rules on advertising less healthy food and drink products in the UK.
10 Jul 2023
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Emil Bielski
Learn from history: resisting innovation invites obsolescence and eventual ridicule, writes Croud UK's MD.
10 Jul 2023
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Omar Oakes
100% Media 0% Nonsense: The cultural moment for microblogging has passed and Twitter's model was doubtful before Elon Musk came along. Threads, the Meta copycat, needs to innovate as well leverage Instagram's scale, writes the editor.
07 Jul 2023
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Omar Oakes
The world's football governing body Fifa has appointed Sky Media as its exclusive sales house for its nascent streaming platform Fifa+ in the UK and Europe.
06 Jul 2023
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David Price
ITV's new data-measuring service enables advertisers to assess the effectiveness of their regional campaigns. Its significance is potentially greater than meets the eye, writes The Grove Media's MD.
06 Jul 2023
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Caroline Lidington
The industry’s scramble to enter the current attention economy is pointless, unless we start focussing on positive attention, writes the MD of Invibes Advertising.
05 Jul 2023
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Omar Oakes
Exclusive: UK media veterans Marco Bertozzi and Rachel Forde have joined forces to launch TheZoo.london, a "collective" that aims to democratise the advertising and media consultancy business.
04 Jul 2023
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Suzie Coen
Jobs: The most creative ideas aren’t going to come when people work productively in front of their monitors at home.
04 Jul 2023
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Pippa Glucklich
We've just celebrated one hundred years of Wacl, but women in media's journey has only just begun, writes its former president and Electric Glue CEO.
04 Jul 2023
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Jan Gooding
Pride Month reminds us of the progress LGBTIQ+ has made in media and marketing. But brands are increasingly regarded as fair play in a battle to control the narrative of what is decent, warns Jan Gooding.
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