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Results categorised as Media Business
18 Jul 2023
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Nicola Kemp
In our workplaces we have normalised crisis culture, where any given request is urgent. It's time to rewrite the rules and recognise that always being busy is rarely the path to effective, happy careers.
18 Jul 2023
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Craig Tuck
While we need to integrate how we measure and plan activity across media, we must be careful not to apply overly broad solutions, writes Ozone's chief revenue officer. (Partner content)
17 Jul 2023
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Steve Scaffardi
The second annual Future 100 Club is now open for nominations.
17 Jul 2023
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Omar Oakes
Exclusive: ViewersLogic, the consumer data platform, has inked a deal to integrate its single-source data panel with Ebiquity’s media investment analysis platform.
17 Jul 2023
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Omar Oakes
Magners has partnered with Good-Loop to create an ad campaign whose revenue will directly fund efforts to support the UK’s struggling bee population.
17 Jul 2023
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Bob Wootton
Threads has a number of things going against it. Not least because social media has become a surprisingly slow-to-evolve medium with myriad regulatory issues, writes ISBA's former director of media.
17 Jul 2023
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Damon Reeve
The premium web's future depends on it being defined, measurable and available in industry measurement tools, warns the CEO of Ozone. (Partner content)
11 Jul 2023
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Omar Oakes
Carlsberg, the brewing giant which spends over half a billion pounds on advertising and media annually, has appointed Dentsu's iProspect as its new global media agency of record.
11 Jul 2023
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Stefanie Daniels
Opinion: You absolutely can do this wonderful, crazy job, run a house, socialise and still feel a strand of sanity at the end of it, says career coach and former media sales executive Stefanie Daniels in a new column for The Media Leader.
11 Jul 2023
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Omar Oakes
While younger generations may be increasingly more difficult to reach through traditional advertising, pensioners are revealed to be the most hostile of all as more media spend migrates online.
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