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Results categorised as Media Business
24 Jul 2023
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Omar Oakes
Shares in S4 Capital dropped by 22% this morning after founder Sir Martin Sorrell issued a profit warning amid weakened demand from tech clients.
24 Jul 2023
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John Moulding
The GroupM division's Total TV Measurement solution provides de-duplicated reach and frequency against a broad set of Barb demographic audiences.
24 Jul 2023
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Steven Scaffardi
Today we are proud to launch The Top 50 Women Gamechangers in TV, to recognise the brilliant women who are changing, influencing, and driving disruption across the historically male-dominated TV ecosystem.
24 Jul 2023
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Omar Oakes
Ethical practice and profitability are not mutually exclusive, but do advertisers and media owners have enough bandwith to achieve both well, asks the editor.
23 Jul 2023
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Omar Oakes
Analysis: While this proves cinema can still deliver big cultural moments in a way that few media channels can, it's a pretty high bar to clear regularly.
21 Jul 2023
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Richard Brant
Barb’s ‘fit for TV’ definition should be supported because it lets media owners widen their distribution while ensuring high standards, writes Vevo's senior director for Advanced TV.
21 Jul 2023
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Scott Switzer
In a post-GDPR world, a balance between personalisation and intrusion is not only desirable but essential, writes Ozone's chief technology officer. (Partner content)
20 Jul 2023
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Jack Benjamin
Analysis: The publisher is seeking to aggressively expand into podcasting and short- and long-form video.
20 Jul 2023
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Jason Brownlee
Both the 60/40 and 95/5 rules appear to share a family resemblance, but they couldn't be more different. Marketers and media planners should engage with both rather than choose either one as 'better'.
20 Jul 2023
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Dora Michail-Clendinnen
We need a collective effort to reduce advertising's contribution to the climate crisis, writes Ozone's chief strategy officer. (Partner content)
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