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Results categorised as Media Business
19 Jun 2023
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Omar Oakes
In brief: All supporters of the industry's climate action initiative Ad Net Zero supporters are now required to publicly declare a "science-based net zero target".
14 Jun 2023
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Sam Tidmarsh
Senior content manager Sam Tidmarsh unveils the vision behind the 2023 edition. If Media 2.0 is defined by the emergence of the Internet and digital technologies, what defines the next era?
14 Jun 2023
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Justin Sampson
This year's Champions League Final was again broadcast freely on YouTube. Total viewing was down, but what we're learning through innovation is expanding all the time, writes the CEO of Barb Audiences.
13 Jun 2023
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Omar Oakes
Advertisers will be able to block publishers who do not meet a brand's sustainability targets from their digital ad campaigns, using tools launched by purpose-led platform Good-Loop.
13 Jun 2023
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Claire Gleeson-Landry
Good-Loop's head of investment and sustainable media makes the case for how brands can cut carbon emissions from ad campaigns without affecting cost or performance.
13 Jun 2023
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Rhian Feather
It is only through the power of experience that we really understand and develop the true craft of media planning, writes OMD UK's head of planning.
08 Jun 2023
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Laurence Green
This year's winning entry was determined to distribute an idea effectively, rather than allocate a media budget efficiently, writes Laurence Green.
06 Jun 2023
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Omar Oakes
Barb Audiences is developing new tools and changes to panel measurement that will potentially reduce the number of shows on niche TV channels being given “zero” ratings.
02 Jun 2023
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Omar Oakes
Interview: Brandtech Media founder Nick Emery reveals the strategy behind the Jellyfish acquisition and how advertisers pay for media will change.
01 Jun 2023
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Simon Carr
Relaunches still come with a degree of risk and not all work out as planned, warns Hearts & Science's UK chief strategy officer.
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