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Results categorised as Media Business
14 Mar 2023
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Gareth Owen
Digital media buyers need to ask difficult but crucial questions about what makes up the audience they're paying for. If the tech providers can’t tell you openly, be prepared to walk away.
14 Mar 2023
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Mike Follett
Route Research’s new OOH currency points the way for all other media to follow.
13 Mar 2023
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The Media Leader Staff
In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.
13 Mar 2023
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Omar Oakes
Ross Sergeant, the global head of media at brewer Asahi, has left to join National Lottery operator Allwyn in the same role within weeks of the company launching a review of its media agency account.
10 Mar 2023
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Omar Oakes
Analysis: It wasn't an instant hit with Channel 4 or with audiences. But Gogglebox is now a ratings mainstay and a key target for media buyers looking to connect with 'real people' for new brand campaigns.
09 Mar 2023
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Julie MacManus
The Media Leader and Adwanted are going for B-Corp status. We would love to use our place at the centre of all things advertising and media to connect with other companies on a similar journey.
09 Mar 2023
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Nick Manning
TV has even more potential in the internet age. But it can’t cover all the bases without some very significant investment.
08 Mar 2023
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Jack Benjamin
The new UK bill, which seeks to replace Europe's GDPR legislation, has drawn a mixed reaction from industry leaders.
08 Mar 2023
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Stephen Arnell
As GB News officially breaches Ofcom rules for the first time, what does it mean for the self-styled 'voice of Real Britain?
06 Mar 2023
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Omar Oakes
Mail Metro Media has joined the rest of the UK newsbrand sector's biggest publishers in partnering with Ozone, the industry-backed online ads sales house, after agreeing to a six-month "pilot partnership".
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