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Results categorised as Media Business
26 Mar 2023
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The Media Leader Staff
In brief: By his own admission, Elon Musk has driven the value down of Twitter to less than half of what he paid to acquire it last year.
24 Mar 2023
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Omar Oakes
In brief: SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.
23 Mar 2023
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Omar Oakes
ITV will have four partners on board its addressable ad buying platform Planet V by the end of this year, two of which are broadcasters based outside of the UK.
23 Mar 2023
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Mark Bucknell
Partner content: There are still clear divisions between “your channel” and “my channel” across DOOH and programmatic teams, warns JCDecaux UK's chief commercial officer.
22 Mar 2023
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Ashley Lewis
Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available.
21 Mar 2023
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Justin Sampson
Barb CEO: Not only do we intend to measure and report fit-for-TV content, but also content that adheres — at a minimum — to industry-accepted levels of brand safety.
21 Mar 2023
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Omar Oakes
Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.
21 Mar 2023
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Bianca Barratt
ChatGPT may not make journalists obsolete, but its generation of inaccurate or false information should make any news outlet nervous.
20 Mar 2023
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Evan Gettinger
Meta needs a different message—and perhaps even a different narrator—to better communicate its potential.
20 Mar 2023
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Omar Oakes
In brief: Revenue from TV and movies watched on internet devices such as smart TVs and mobile devices is forecast to reach $45bn in Western Europe by 2028, up two-thirds (67%) from the $27bn recorded last year.
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