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Results categorised as Media Business
13 Dec 2022
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The Media Leader Staff
The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.
08 Dec 2022
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The Media Leader Staff
Outdoor advertising specialist CP Media has acquired bus and tram advertising business Adverta Transport Advertising.
08 Dec 2022
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The Media Leader Staff
In brief: UKTV has appointed Tim Bertioli as director of media services, a role with responsibility for delivering the strategy of the broadcaster's channel operations.
08 Dec 2022
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Billy Ryan
Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars' head of analytics.
08 Dec 2022
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Richard Kirk
Strategy Leaders: The relationship between reach and business results has eroded dramatically. We've found 'Right Reach' is a better predictor of success in a fragmented media system, says Zenith's strategy chief.
07 Dec 2022
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Omar Oakes
Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.
07 Dec 2022
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Nick Manning
While it might not have the glitz of other channels, retail media is where the money is going
02 Dec 2022
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Duncan Chater
Partner content: This month’s Bloomberg Media insight demonstrates that the largest effort needs to be made with Gen Z.
02 Dec 2022
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Phil Rowley
You're likely not being held back by lack of creativity or ideas. A lack of innovation is usually down to three types of systematic failure.
01 Dec 2022
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The Media Leader Staff
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