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Results categorised as Media Business
14 Nov 2022
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Samsung Ads
Partner content: Samsung Ads' report highlights a clear shift taking place across the streaming world and outlines why smart TVs are a valuable tool for brand marketers.
14 Nov 2022
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Chetan Murthy
We know brands should continue to invest in a downturn. But what if your brand doesn’t have the resources to compete in a share of voice battle over the long-term, asks Bountiful Cow's strategy chief.
14 Nov 2022
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James Elliott
"Adflation" creates a conundrum for media owners needing to justify higher prices. Here's how they can beat it.
14 Nov 2022
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Omar Oakes
100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
10 Nov 2022
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Eleanor Brown
Strategy Leaders: TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage.
09 Nov 2022
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The Media Leader Staff
The inductees to The Media Leader's inaugural Future 100 Club have today been revealed.
08 Nov 2022
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Jack Benjamin
Many seeking an alternative to Twitter have moved to Mastodon, an interconnected platform of decentralized, self-hosted microblogging sites. What will be the knock-on effect for advertisers?
07 Nov 2022
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Omar Oakes
ITV's new streaming service ITVX will launch on 8 December, the broadcaster announced today.
04 Nov 2022
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Jack Benjamin
In brief: the USA Today publisher saw its profits decline 49.1% year-over-year.
04 Nov 2022
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Jack Benjamin
In brief: Gururaj joins after spending the last five years as global client lead at Mindshare.
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