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Results categorised as Media Business
19 Oct 2022
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The Media Leader Staff
So you want to be a media leader? Senior industry figures with experience at Snap, Zenith, MailOnline and mSIX reveal what got them where they are today.
18 Oct 2022
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The Media Leader Staff
Chris Taylor and his 'Under the Duvet' co-host Harriet Rose stressed the importance of being authentic when connecting with both audiences and brands.
18 Oct 2022
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Jack Benjamin
B2B media veteran Kathi Simonsen speaks about the challenges, resiliency, and outlook facing US trade publications.
18 Oct 2022
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Omar Oakes
Thirty million people now watch YouTube on a TV in the UK each month, according to findings revealed by the Google-owned video giant.
17 Oct 2022
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Jack Benjamin
In brief: Fox Corp and News Corp previously split in 2013 and both companies have since maintained they are better off as separate entities.
17 Oct 2022
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Omar Oakes
The campaign aims to raise awareness of half a million vulnerable people in the UK who must continue shielding from Covid-19 and can't lead normal lives.
14 Oct 2022
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The Media Leader Staff
In brief: Tesco has appointed EssenceMediaCom to handle its UK media following a competitive pitch.
14 Oct 2022
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The Media Leader Staff
TV companies have an opportunity to boost their ad revenue now if they are willing to “be brave” with their measurement, Andy Brown and Ian Whittaker told The Future of Media.
14 Oct 2022
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James Coulson
Marketing budgets should be seen as an investment, not an expense to be trimmed.
13 Oct 2022
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The Media Leader Staff
Ad revenue growth for the UK out-of-home industry surged by 79% for the first six months of 2022, latest estimates have shown, as the sector recovers from Covid-19 restrictions.
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