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Results categorised as Media Business
02 Nov 2022
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Omar Oakes
BARB CEO Justin Sampson discusses what's next for the UK TV measurement company as independent audience data for Netflix and Disney+ becomes available for the first time.
02 Nov 2022
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The Media Leader Staff
In brief: Reprise, the IPG Mediabrands performance media agency, has launched a Leeds-based apprenticeship programme.
31 Oct 2022
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Omar Oakes
It's hard to see how Twitter succeeds with Elon Musk at the helm. And yet this takeover is an opportunity to reset advertisers' relationship with social media, writes the editor.
27 Oct 2022
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Dominic Charles
Effectiveness data collected quickly during a crisis can soon become obsolete when the markets are volatile to change.
27 Oct 2022
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Mike Follett
Our understanding of attention can be transformed and improved when describing the concept in other languages.
26 Oct 2022
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Raymond Snoddy
It matters who owns TikTok, especially as more young people use it for news. But if we're worried about governments' influence on media owners, look no further than the state of several UK newsbrands.
25 Oct 2022
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The Media Leader Staff
In brief: Ebiquity has expanded Nick Pugh's MD role to combine his existing UK & Ireland remit with Continental Europe.
25 Oct 2022
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Kat Smith
By providing more flexible-working solutions, the media and advertising sector could avoid an otherwise inevitable rush of skilled women leaving our industry forever.
24 Oct 2022
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The Media Leader Staff
Marketers will need to be able to adapt to the uncertain economic climate when looking at media budgets for 2023, according to a panel at The Future of Media.
24 Oct 2022
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Omar Oakes
100% Media 0% Nonsense: We expect some tough conversations ahead as we champion three important issues in 2023 to bring about a better media industry.
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