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Results categorised as Media Business
18 Nov 2022
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The Media Leader Staff
In brief: The Professional Publishers Association has called on the Government to refuse Royal Mail plans to stop Saturday deliveries.
18 Nov 2022
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The Media Leader Staff
In brief: Havas Media Group has begun feeding attention data into its media-planning tools on a global scale as part of its partnership with Lumen Research.
17 Nov 2022
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Stephen Dixon
Broadcaster Stephen Dixon asks: what’s a man like me doing at GB News, and why does it matter for the advertising industry?'Reconsider GB News? I did, and here’s what happened.'
15 Nov 2022
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Jack Benjamin
Interview: Wavemaker's CEO, Americas speaks about supporting female employees, clients' ongoing anxieties, and how focusing on inclusion can help solve the talent crisis.
14 Nov 2022
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Jack Benjamin
Former Turner president David Levy and Momentum Worldwide CEO Chris Weil have been named co-CEOs of the new firm.
14 Nov 2022
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Samsung Ads
Partner content: Samsung Ads' report highlights a clear shift taking place across the streaming world and outlines why smart TVs are a valuable tool for brand marketers.
14 Nov 2022
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Chetan Murthy
We know brands should continue to invest in a downturn. But what if your brand doesn’t have the resources to compete in a share of voice battle over the long-term, asks Bountiful Cow's strategy chief.
14 Nov 2022
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James Elliott
"Adflation" creates a conundrum for media owners needing to justify higher prices. Here's how they can beat it.
14 Nov 2022
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Omar Oakes
100% Media 0% Nonsense: Commercial media could prove remarkably resilient in this recession compared to previous downturns, writes the editor.
10 Nov 2022
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Eleanor Brown
Strategy Leaders: TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage.
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