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Results categorised as Media Business
28 Feb 2023
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Omar Oakes
In brief: Media Smart has launched an awareness campaign for teachers, parents and young people to help them understand environmental claims in advertising and marketing.
27 Feb 2023
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Omar Oakes
The sector is more digital and opportunities to reach different audiences are expanding each year. But audio still needs to overcome large hurdles in order to unlock new levels of commercial income., writes the editor.
23 Feb 2023
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Tony Mattson
If we really want to get tasked with solving problems rather than delivering prescribed outputs, then we need to get much, much better at diagnosing problems. But how, asks Havas Media's strategy head.
21 Feb 2023
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Nick Swimer
ISBA and PWC's latest report into the programmatic ad-buying system shows there is still a long way to go and that the digital media's problems with transparency and accountability run very deep indeed.
20 Feb 2023
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Omar Oakes
Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.
20 Feb 2023
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Phil Rowley
The Scaniverse prefers accuracy over fantasy.
16 Feb 2023
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Susan Armstrong
We've moved from 'quiet quitting' to 'quiet promoting'. But how can you tell if this has happened to you?
16 Feb 2023
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Omar Oakes
The UK’s major outdoor media owners have entered into a landmark deal to create a centralised system for tracking and verifying all DOOH advertising.
15 Feb 2023
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Nick Manning
It’s easy to get carried away by the popularity of streaming platforms but they are no match for our domestic broadcasters in appealing to UK audiences.
13 Feb 2023
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Omar Oakes
Measuring attention is now big business in media, but it's unlocking some worrying data for content creators, advertisers and wider society, writes the editor.
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