NICK SWIMER
LATEST ARTICLES
27 Oct 2023
We need more accountability and regulation in an online media-buying market riddled with information asymmetry, writes media and legal specialist Nick Swimer.
02 Jun 2023
A reimagining of PSB "due prominence" for the digital and streaming era is needed. But is it too little, too late as part of the Draft Media Bill?
28 Mar 2023
Made for Advertising sites generate low quality ads that are less valuable and effective, writes law partner Nick Swimer.
21 Feb 2023
ISBA and PWC's latest report into the programmatic ad-buying system shows there is still a long way to go and that the digital media's problems with transparency and accountability run very deep indeed.
17 Jan 2023
With FAST platforms cashing in on US audiences, Nick Swimer asks why free ad-supported streaming TV has been slow to infiltrate UK CTV planning
05 Dec 2022
Advertisers must seek stronger protections and shout from the rooftops for regulators to make ad fraud an urgent priority.
22 Jun 2022
The industry is currently at a critical inflection point.
05 Apr 2022
Despite the sector's bounceback over the last two years, businesses need to be increasingly cautious of a fall in TV audiences this year.
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