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Results categorised as Media Business
17 Mar 2023
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Victoria Bickle
There is still a long way to go to achieve true gender equality — especially when it comes to women’s health.
16 Mar 2023
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Marcos Angelides
All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.
16 Mar 2023
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Nina Franck
Strategy Leaders: Media habits between old and young may be diverging, but the same planning mistakes are at risk of repeating themselves.
15 Mar 2023
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Omar Oakes
Deeper questions around diversity and mental health will inform the updated version of the All-In Census in 2023 as the industry's trade bodies aim to help advertising and media companies improve staff retention, writes the editor.
15 Mar 2023
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The Media Leader Staff
Advertising legend Sir John Hegarty speaks to Omar Oakes in the first of a two-part interview.
14 Mar 2023
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Gareth Owen
Digital media buyers need to ask difficult but crucial questions about what makes up the audience they're paying for. If the tech providers can’t tell you openly, be prepared to walk away.
14 Mar 2023
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Mike Follett
Route Research’s new OOH currency points the way for all other media to follow.
13 Mar 2023
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The Media Leader Staff
In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.
13 Mar 2023
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Omar Oakes
Ross Sergeant, the global head of media at brewer Asahi, has left to join National Lottery operator Allwyn in the same role within weeks of the company launching a review of its media agency account.
10 Mar 2023
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Omar Oakes
Analysis: It wasn't an instant hit with Channel 4 or with audiences. But Gogglebox is now a ratings mainstay and a key target for media buyers looking to connect with 'real people' for new brand campaigns.
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