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Results categorised as Media Business
14 Aug 2023
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Richard Shotton
Partner content: Ready to make a big impact? Incorporate cinema advertising into your launch campaign to boost brand perception and leave a lasting impression on your audience.
13 Aug 2023
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Omar Oakes
The Daily Mail and General Trust has confirmed its interest with Lloyds Banking Group for a potential bid for The Telegraph.
11 Aug 2023
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Omar Oakes
Exclusive: Some of Google’s most senior UK commercial bosses are set to exit their roles as the country’s regional boss Debbie Weinstein executes a restructure.
11 Aug 2023
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Stephen Arnell
Stephen Arnell examines the UK trend for antipodean imports and looks ahead to the the return of Neighbours on Amazon's Freevee.
10 Aug 2023
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Robert Webster
We need a system where the company who pays for bad actors that proliferate with fraud must take responsibility.
09 Aug 2023
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Dan Keefe
The most effective modern brand campaigns are powered by two things: clever use of technology and a powerful expression of personality.
08 Aug 2023
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The Media Leader Staff
The Adwanted Media Research Awards 2024 will open for entries on Monday 4 September 2023, so now is the time to start thinking about which categories you could enter.
07 Aug 2023
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The Media Leader Staff
Omar Oakes and Ella Sagar prove their dedication to B2B podcasting by missing the England v Nigeria World Cup penalty shootout to record this episode with their analysis on the industry's biggest stories.
07 Aug 2023
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Omar Oakes
TikTok is not simply a substitute of viewers' attention from traditional media formats. The rise in demand for 'snackable' content presents a much bigger cultural shift, writes the editor.
03 Aug 2023
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Omar Oakes
Sky Media has begun offering advertiser clients a new way to target its viewers: find out what they’ve been avidly searching for online and match them to specific advertiser categories.
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