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Results categorised as Media Business
03 Apr 2024
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Omar Oakes
Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions.
02 Apr 2024
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Omar Oakes
Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees' time.
28 Mar 2024
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The Media Leader Staff
Outvertising's Cass Naylor joins host Ella Sagar and reporter Jack Benjamin to dissect BBC director-general Tim Davie's big speech about the BBC's commercial future and look ahead to how media and advertising will play its part in this year's UK general election.
25 Mar 2024
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Omar Oakes
Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.
22 Mar 2024
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The Media Leader Staff
Havas' CEO is the second-longest-serving leader of a major advertising network, but insists he will be at the helm until at least 2035.
21 Mar 2024
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The Media Leader Staff
The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.
18 Mar 2024
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Omar Oakes
Whatever happened between Michael Kassan and UTA, the great dealmaker's acrimonious exit marks the end of an era for the industry's so-called power brokers, writes the editor-in-chief.
18 Mar 2024
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Omar Oakes
ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.
15 Mar 2024
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The Media Leader Staff
Fractional work can provide a much-needed re-evaluation point for people, especially as the role of the CMO can be so broad.
13 Mar 2024
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Omar Oakes
Three of Europe's biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay.
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