PAUL MCGEE
LATEST ARTICLES
31 Oct 2024
The array of measurement solutions provide an abundance of subjective information and a scarcity of actionable truth. Advertisers need to keep it simple by focusing on transparency and robust experiments.
16 May 2024
Freely may well allow PSBs to become greater than the sum of their parts, writes Goodstuff's head of video planning.
25 Jan 2024
For those who struck gold and those who have been less successful in the pivot to streaming, 2024 will be when advertising comes to the fore, writes Goodstuff's head of video planning.
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