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Results categorised as Media Business
19 Jun 2024
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Arif Durrani
Speaking to Mark Read at Cannes Lions, Elon Musk believes X is evolving its commercial offering with a push to improve ad targeting and giving users content they find useful
14 Jun 2024
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Omar Oakes
Under anonymity, a roundtable of advertising and media executives discuss who's to blame for made-for-advertising sites and what can be done, if anything, to minimise them.
13 Jun 2024
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Omar Oakes
Advertising revenue, partnerships and AI are crucial for reducing subscriber churn as pay-TV operators adapt to changing consumer preference, according to one of the sector's leading researchers.
11 Jun 2024
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Omar Oakes
Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor.
10 Jun 2024
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Omar Oakes
Interview: An analyst at her core, Osborne still carries the scars of early career setbacks. UM's UK CEO speaks to Omar Oakes about her career and plans for the IPG media agency.
03 Jun 2024
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The Media Leader Staff
Omar Oakes interviews Laura Jordan Bambach (co-founder, Uncharted) and Tom Curtis (ECD, EssenceMediacom UK) about the challenges of building collaborative partnerships, potential conflicts of interest and how agencies can be creative when planning where media is bought.
31 May 2024
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Omar Oakes
"People primarily like to watch television about their own communities," David Abraham told The Media Leader when pressed about whether Channel 4's remit needs to change to compete with streaming giants.
30 May 2024
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Omar Oakes
Analysis: First Accenture, now PwC joins consultancy exit from UK media.
30 May 2024
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Sarudzayi Marufu
Our indie film sector risks being muscled out of the limelight — unless we get smart about seeking alternative funding, writes the founder and executive producer of Euras Films.
23 May 2024
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Omar Oakes
Salesforce's media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk "leaving money on the table".
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