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Results categorised as Media Business
14 Oct 2024
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The Media Leader Staff
Omar Oakes, founding editor of The Media Leader, is leaving the title to pursue freelance and consulting roles.
14 Oct 2024
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Omar Oakes
The audience measurement company has hired the former Ebiquity insight chief as UK solutions director.
10 Oct 2024
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Omar Oakes
Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.
08 Oct 2024
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Omar Oakes
If network agencies run their business like supermarkets, their double-digit margins are unsustainably high, writes the editor-in-chief.
03 Oct 2024
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The Media Leader Staff
Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl's president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders' network is looking for new partners and ways of raising money.
01 Oct 2024
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Omar Oakes
Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.
25 Sep 2024
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Omar Oakes
Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today's media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry.
24 Sep 2024
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Sam Taylor
Any suggestion that an advertiser might use Origin as a currency to apply the same value to very different AV formats is somewhat of an insult, writes Direct Line Group's head of performance marketing and CRM.
23 Sep 2024
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Steve Scaffardi
The Future 100 Club Class of 2024 has been revealed as we spotlight the wave of media trailblazers for the third year.
19 Sep 2024
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John Moulding
Artificial intelligence promises dramatic reductions in the future cost and carbon footprint of television as it migrates from broadcast to streaming. IBC also revealed how it will be possible to create even more TV in total, and give advertisers an inventory boost around live events.
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