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Results categorised as Media Business
26 Nov 2024
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Omar Oakes
Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.
26 Nov 2024
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Omar Oakes
Advertisers needed 'protecting' 100 years ago, which is why we have JICs like Barb and trade bodies like Isba. How we define 'protection' and 'choice' will matter most as Origin formally launches next year.
22 Nov 2024
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Omar Oakes
Analysis: The public-service broadcaster's stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with "platforms" as distribution vehicles.
19 Nov 2024
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Omar Oakes
Apple is selling AI as a life hack for stupid liars. It's not a good strategy and it's distinctly un-Apple.
18 Nov 2024
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The Media Leader Staff
Havas Media UK CEO Paddy Affleck speaks to Omar Oakes about his personal journey from growing up on a commune and how it has shaped his attitude to leadership and mental-health challenges at work.
14 Nov 2024
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The Media Leader Staff
The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their 'premium vs ad' strategies are evolving.
13 Nov 2024
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Omar Oakes
Analysis: Spotify charged more to its increasingly sticky premium users, having announced large lay-offs that have reduced costs this year.
12 Nov 2024
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Omar Oakes
The media we create for ourselves is the best tool we have to combat noise and disinformation.
07 Nov 2024
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Omar Oakes
Q4 adspend is expected to surpass £10bn, driven by a surge in online display and social media spend.
28 Oct 2024
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The Media Leader Staff
A recent panel revealed key insights about how advertisers and broadcasters have made significant changes over recent years to make the most of digital tools and measurement.
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