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Results categorised as Media Business
17 Oct 2024
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Stefanie Briec
Other digital channels often see data stuck in a one-way system. This is not the case with streaming, writes Freewheel's head of Demand Sales UK & Intl.
17 Oct 2024
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Maria Giacobbe
Connected TV is an ideal channel to bring branding and performance marketing together as brands shift adspend into streaming platforms.
17 Oct 2024
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Neil Harrison
Media agencies are already making buying decisions based on video impression data that falls below the Barb benchmark, writes VMO2's former head of media.
17 Oct 2024
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Andy Power
Consumers value companies that demonstrate concern for societal and environmental issues. For brands, this could mean stronger consumer loyalty and trust, as well as higher returns and share price.
17 Oct 2024
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Nick Manning
Media is now funded by divergent groups of big and small advertisers. There's no going back, but we need to build an industry where all are united by making their advertising work harder and being sensitive to how they do it.
16 Oct 2024
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The Media Leader Staff
Global's director of commercial, DAX Audio, reveals his biggest career turning point and the advice for anyone who wants his job one day.
16 Oct 2024
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Pippa Glucklich
We all need to take responsibility for the longer-term effect of where we spend our media money, writes the CEO of Electric Glue.
16 Oct 2024
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Raymond Snoddy
The UK's prime minister might have changed, but the Right wing's parochial and narrow obsessions have stayed the same.
15 Oct 2024
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Julia Linehan
The battle against money laundering in digital advertising is not separate from our fight against ad fraud — it's an essential part of it, warns The Digital Voice's founder.
15 Oct 2024
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Steve Scaffardi
Starcom’s Vanessa Jarrad won the battle of the Future 100 manifestos at The Future of Media London after her “Empowering Voices” pitch took won the live audience vote.
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