SIMON REDICAN
LATEST ARTICLES
28 Jan 2025
The old Media Mind contest featured those who helped revolutionise the industry. Perhaps today’s budding competitors will be just as inspired to reinvent this business.
23 Oct 2024
How a legend from antiquity could change the narrative and help safeguard the financial future of the established media sectors.
27 Sep 2024
The success of the radio sector, with its common values and objectives, illustrates why it's important for media channels to have clearly defined offerings and show what they can bring to the table for advertisers.
16 Sep 2024
Some of us may feel like Miles Bennell, screaming at strangers that someone's after us. But it doesn't have to be this way. It's time to redefine what and who the ad industry is.
In our march towards greater targeting and fragmentation, we've forgotten how to make famous ad campaigns. But this isn't a plea for a return to the past.
Addressing a challenge posed by Nationwide's Chris Ladd last week, CEO Simon Redican explains how PAMCo can help the industry focus on diversity in planning.
18 Apr 2018
Current data scandals show that UK publishers were right to back their instincts and invest in a new joint industry currency, writes Simon Redican.
09 Mar 2016
The Publishers Audience Measurement Company - PAMCo - has now taken over the role of the NRS in producing audience estimates for published media. Here, its CEO, Simon Redican, explains what happens next.
18 Jul 2014
Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS's newly appointed CEO, Simon Redican, tells us what the future needs to look like.
17 Oct 2013
Last week the RAB unveiled a new study demonstrating that brands using radio for advertising get almost eight times the return on investment. Here, the RAB's MD, Simon Redican, makes the case for a change in spend.
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