SIMON AKERS
LATEST ARTICLES
16 May 2024
Take a wider view of the industry beyond the daily headline and you will see the future is bright. We don't appreciate this enough and should say it more often.
The uproar over Havas winning the Shell account is hypocritical. If we're all so perfect, why are any of us in an industry that promotes consumption and waste?
13 Jun 2023
Retail media seems to be the "new shiny channel" on the media scene, but what really is it, what could it do for media planners and how can we learn from mistakes made with programmatic?
Davids are disruptive and agile; Goliaths can crowdsource insights, provide stronger measurement, and bet big on traditional advertising.
25 Aug 2022
If we rush to promote/enforce attention as a North Star, opportunists will game the system and digital advertising will become an even worse cesspit.
24 May 2022
Brands do not need to own every moment and it is time for them to pick their battles.
22 Feb 2022
Too often we make a connection between someone's personality and their professional capability. This is a dangerous route to unconscious bias.
10 Dec 2021
Being an ‘on demand’ marketer during this pandemic has been challenging – particularly now that we're being told to work from home again.
02 Sep 2021
As D2C brands turn to TV, and tech giants hire agency talent - how should advertisers now engage with agencies?
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