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Results categorised as Media Business
11 Aug 2025
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Maximilian Bashford
Funds will cover living expenses of participants in the summer school programme.
11 Aug 2025
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Omar Oakes
What does it say about confidence in our industry that we still have to give marketers guidance about how to run fair pitch processes?
04 Aug 2025
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Jake Dubbins and Karen Middleton
The spread of misinformation, disinformation and hate isn’t just a tech problem. It’s a business model problem. And advertisers must be part of the solution.
31 Jul 2025
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Graeme Douglas
Brands have pivoted towards projects when it comes to creative work. But media agencies should not assume they are safe. The seeds of a more transactional mindset are already visible.
30 Jul 2025
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Ian Whittaker
Every part of a business must ensure marketing maximises its contribution to top- and bottom-line growth as well as the share price.
25 Jul 2025
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Ellie Hammonds
The US FCC approval has sparked controversy but the deal is expected to complete in a few weeks.
25 Jul 2025
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Joel Turner
When was the last time you heard someone talk about an online ad? We need to get comfortable not being able to measure everything and focus on powerful creative messaging.
24 Jul 2025
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Ellie Hammonds
Omnicom reported steady results, demonstrating a strong market position ahead of the deal.
16 Jul 2025
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Justin Sampson
As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.
15 Jul 2025
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Ellie Hammonds
IAB Europe report also found that more partnerships are lasting longer than a year.
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