HANNAH MIRZA
LATEST ARTICLES
04 Nov 2025
Hannah Mirza shares why now, more than ever, we need to invest in creating meaningful opportunities for newcomers alongside AI.
24 Jul 2025
How do you create a long-term strategy when everything is changing almost daily? This is how marketers can future-proof themselves, whatever happens.
24 Apr 2025
There is big change on the horizon for the media agency landscape. Here are six key trends to watch.
29 Jan 2025
Doing the right thing will make your marketing more effective. It’s time to abandon the DEI, governance and sustainability silos.
03 Dec 2024
It’s time for digital publishers to grab the opportunity that accessibility brings to boost audiences and revenues.
07 Nov 2024
The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.
07 Oct 2024
Advertising is a powerful tool in helping reframe what we should aspire to. How can brands promote sustainable behaviour even when they’re not promoting sustainable products?
29 Aug 2024
When brands spend big on sponsorship, the sums involved can make them cautious. But they should use this opportunity to challenge their current business models, Hannah Mirza explains.
30 Jul 2024
Programmatic is a major source of advertising’s carbon emissions, but it doesn’t have to be this way. A new approach can bring both sustainability and commercial benefits.
04 Jun 2024
The annual festival has drawn criticisms for its carbon impact, but we can all play a part to ensure this is our most "responsible" Cannes Lions yet.
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