ARCHIVE ▸ HANNAH MIRZA
Showing 11 - 17 of 17
30 Jul 2024
Programmatic is a major source of advertising’s carbon emissions, but it doesn’t have to be this way. A new approach can bring both sustainability and commercial benefits.
04 Jun 2024
The annual festival has drawn criticisms for its carbon impact, but we can all play a part to ensure this is our most "responsible" Cannes Lions yet.
02 May 2024
Smaller players don't have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future.
13 Mar 2024
Remember 2017's headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.
02 Feb 2024
The new EU directive forces marketers to stop misleading buyers and do the hard work in becoming more sustainable.
05 Jan 2024
Selective sustainability action on media and marketing supply chains looks like greenwashing. Let’s go further.
22 Nov 2023
In a new column, the Responsible Marketing Agency's founder wants to deliver some home truths and help to debunk some myths about sustainability in media.
Showing 11 - 17 of 17
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