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Results categorised as Media Business
27 Mar 2020
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Michaela Jefferson
Interview // Michaela Jefferson looks at the behavioural science behind panic buying and how the media makes it worse - but could turn things around without sacrificing eyeballs.
27 Mar 2020
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The Media Leader Staff
Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.
26 Mar 2020
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The Media Leader Staff
Marketing intelligence and programmatic media business MiQ has been named the best overall media owner to work with in the latest IPA Digital Media Owner Survey.
26 Mar 2020
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Michaela Jefferson
The social and economic impact of the COVID-19 pandemic is producing some significant changes in consumer behaviour, new research shows, including notable growth in media consumption.
26 Mar 2020
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Jan Gooding
Marketers are well placed to help people make the difficult choices, writes Jan Gooding as she explores how climate change is changing aspects of business.
25 Mar 2020
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Raymond Snoddy
A new book seeks to understand the often misunderstood relationship between Boris Johnson, the media and the EU referendum. Here, Ray Snoddy examines some of its most interesting moments of self-reflection.
25 Mar 2020
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The Media Leader Staff
News UK's influencer marketing agency The Fifth has appointed Sam Coleman as commercial director, leading day-to-day commercial strategy and sales operations.
25 Mar 2020
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Nick Manning
Crises, like wars, tend to accelerate the pace of change - and this one will have a profound effect on our entire industry, writes Nick Manning.
24 Mar 2020
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The Media Leader Staff
Just like the live events, the themes focus on the future of media and advertising - from gaming to out-of-home, or publishing to TV - and will deliver a non-stop 14-day digital experience.
23 Mar 2020
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David Pidgeon
ITV said it would continue efforts to cut costs, expecting to reduce its programme budget by at least £100m.
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