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Results categorised as Media Business
05 Mar 2020
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Andrew Tenzer
Just like the Labour Party, advertising has also become less effective over time, writes Andrew Tenzer. Time for a rethink?
05 Mar 2020
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The Media Leader Staff
ITV has named Amobee's Rhys McLachlan as its new director of advanced advertising, a leading role in the development of the broadcaster's commercial digital strategy.
05 Mar 2020
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Stephen Arnell
The original Spitting Image was very much 'water cooler TV' with audiences of 15m. With only an estimated few hundred thousand subscribers, there's no way it can perform this feat for BritBox.
04 Mar 2020
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Michaela Jefferson
Global has signed a three-year deal with BT to become the telecommunications group's outdoor advertising partner on its UK street furniture network, with the digital inventory to be made available on DAX.
04 Mar 2020
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David Pidgeon
James Whitmore, the long-serving boss of out-of-home audience research body Route, is to step down due to health reasons.
04 Mar 2020
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Michaela Jefferson
GroupM has appointed Karen Blackett OBE as its new UK CEO, with Tom George stepping down after two years in the role.
04 Mar 2020
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William Hanmer-Lloyd
Almost half of our behaviour is made instinctively and consistently - so how can brands get loyal customers to try something different?
03 Mar 2020
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Michaela Jefferson
From June brands will be able to advertise against event cinema productions in the UK for the first time, including screenings of live events such as theatre, ballet and concerts.
03 Mar 2020
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David Pidgeon
Channel 4 has hired Clare Peters to lead its newly created client sales team within its ad sales division, 4Sales.
03 Mar 2020
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David Pidgeon
The ABC has today been named as the third-party auditor for the next wave of the IAB UK's Gold Standard initiative, a project that seeks to boost trust and transparency in online advertising.
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