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Results categorised as Media Business
02 Mar 2020
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Dominic Mills
From dealing with dysfunctional supply chains and outdated measurement, to ditching the cynicism about purpose or quantifying creativity, Dominic Mills shares his take-outs from ISBA's annual conference.
02 Mar 2020
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The Media Leader Staff
Lythe will lead the agency’s investment team in the UK, overseeing all of Spark Foundry's media investments, trading activities and commercial partnerships.
28 Feb 2020
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The Media Leader Staff
James White, formerly ESI Media's chief trading officer, has been named as the new commercial director of the publisher's newsbrand the Evening Standard, a newly created role.
28 Feb 2020
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Ian Edwards
Ebiquity's Mind the Gap report shows how strategic media planning is a craft we need to double down on, writes Facebook's Ian Edwards.
28 Feb 2020
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David Pidgeon
As P&G and Unilever show, in the age of austerity, the market appears to have responded by picking up where governments have failed.
27 Feb 2020
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David Pidgeon
As public favourability towards advertising declines, a new paper from the industry's Trust Working Group has identified practical steps advertisers can take to counter the problem.
27 Feb 2020
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Michaela Jefferson
Shares in WPP plummeted as much as 17% in early hours trading this morning (27 February) as the group's latest financial report revealed a -1.9% drop in net sales during the fourth quarter of 2019.
26 Feb 2020
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Raymond Snoddy
Despite what many believe, the evidence shows traditional media is set to endure for the long-term, writes Ray Snoddy - and investors and policy makers should honour this fact.
26 Feb 2020
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The Media Leader Staff
Demet İkiler has been appointed EMEA CEO of GroupM, WPP's media investment wing, after seven years as WPP country manager and GroupM CEO in Turkey.
26 Feb 2020
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Christie Dennehy-Neil
Following the ICO's report into real-time bidding, the IAB's Christie Dennehy-Neil explains what the sector must do next.
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