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Results categorised as Media Business
04 Mar 2020
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Michaela Jefferson
GroupM has appointed Karen Blackett OBE as its new UK CEO, with Tom George stepping down after two years in the role.
04 Mar 2020
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William Hanmer-Lloyd
Almost half of our behaviour is made instinctively and consistently - so how can brands get loyal customers to try something different?
03 Mar 2020
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Michaela Jefferson
From June brands will be able to advertise against event cinema productions in the UK for the first time, including screenings of live events such as theatre, ballet and concerts.
03 Mar 2020
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David Pidgeon
Channel 4 has hired Clare Peters to lead its newly created client sales team within its ad sales division, 4Sales.
03 Mar 2020
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David Pidgeon
The ABC has today been named as the third-party auditor for the next wave of the IAB UK's Gold Standard initiative, a project that seeks to boost trust and transparency in online advertising.
02 Mar 2020
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Dominic Mills
From dealing with dysfunctional supply chains and outdated measurement, to ditching the cynicism about purpose or quantifying creativity, Dominic Mills shares his take-outs from ISBA's annual conference.
02 Mar 2020
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The Media Leader Staff
Lythe will lead the agency’s investment team in the UK, overseeing all of Spark Foundry's media investments, trading activities and commercial partnerships.
28 Feb 2020
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The Media Leader Staff
James White, formerly ESI Media's chief trading officer, has been named as the new commercial director of the publisher's newsbrand the Evening Standard, a newly created role.
28 Feb 2020
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Ian Edwards
Ebiquity's Mind the Gap report shows how strategic media planning is a craft we need to double down on, writes Facebook's Ian Edwards.
28 Feb 2020
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David Pidgeon
As P&G and Unilever show, in the age of austerity, the market appears to have responded by picking up where governments have failed.
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