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Results categorised as Media Business
30 Mar 2020
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Dominic Mills
From a post-pandemic capitalism built around new values, to redefining purpose, Dominic Mills examines the new challenges facing industry.
30 Mar 2020
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The Media Leader Staff
In the UK, ITV, the largest commercial broadcaster, and JCDecaux, the largest out-of-home media owner, said they both expect ad growth to be down 10%.
30 Mar 2020
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The Media Leader Staff
In the same week the prime minister ordered the British public to stay indoors to slow the spread of the coronavirus, TV sales increased +59.5% in volume compared to the same week last year.
30 Mar 2020
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The Media Leader Staff
Adtech business The Trade Desk has appointed Philippa Snare as senior vice president, EMEA.
27 Mar 2020
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The Media Leader Staff
Partner content: Brands are starting to recognise gaming's enormous value, with over $3 billion spent on in-game advertising in the U.S. alone last year, and double-digit growth expected for this year.
27 Mar 2020
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Michaela Jefferson
Interview // Michaela Jefferson looks at the behavioural science behind panic buying and how the media makes it worse - but could turn things around without sacrificing eyeballs.
27 Mar 2020
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The Media Leader Staff
Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.
26 Mar 2020
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The Media Leader Staff
Marketing intelligence and programmatic media business MiQ has been named the best overall media owner to work with in the latest IPA Digital Media Owner Survey.
26 Mar 2020
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Michaela Jefferson
The social and economic impact of the COVID-19 pandemic is producing some significant changes in consumer behaviour, new research shows, including notable growth in media consumption.
26 Mar 2020
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Jan Gooding
Marketers are well placed to help people make the difficult choices, writes Jan Gooding as she explores how climate change is changing aspects of business.
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