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Results categorised as Media Business
29 Apr 2020
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Michaela Jefferson
The gender and ethnic diversity of adland's agencies has made only "marginal" and "slow" improvements in the last year, according to the latest annual Agency Census from the IPA, while the overall employed base has shrunk.
28 Apr 2020
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The Media Leader Staff
Mediatel's Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis – and what comes next for commercial TV.
28 Apr 2020
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Matt Hill
Contrary to popular belief, advertisers on TV only ever pay for the audience they buy, writes Matt Hill - everything else is extra.
28 Apr 2020
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John Moulding
Senior television executives from ITV, Channel 4, Roku, Discovery and Pubmatic tell John Moulding about their strategies to limit damage and embrace innovation.
27 Apr 2020
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Bob Wootton
True enough, the advertising industry has responded brilliantly to reconfigure itself wholesale, writes Bob Wootton - but it shouldn't kid itself about its present or future positions.
27 Apr 2020
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The Media Leader Staff
Virgin Media and Publicis Media Exchange give their views in this discussion chaired by Cadi Jones, commercial director at Beeswax.
24 Apr 2020
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David Pidgeon
Lockdown has delivered something of a paradox: TV viewing has risen sharply, yet the ad money that funds it is drying up. So what's the solution?
23 Apr 2020
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The Media Leader Staff
Merkle, the performance marketing agency, has announced the promotion of Craig Dempster to global CEO, taking over from David Williams who has held the role for 32 years.
23 Apr 2020
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The Media Leader Staff
In this free-to-view webcast, bosses from ITV, Roku, Channel 4, Pubmatic and Discovery explore supply-side programmatic opportunities and challenges within OTT & CTV with a focus on industry impact from Covid-19.
22 Apr 2020
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David Pidgeon
Marketing budgets have suffered their worst reduction since the global financial crisis in 2009 as the lockdown has forced a dramatic cut to consumer and business spending.
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