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Results categorised as Media Business
21 Apr 2020
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Nick Manning
The programmatic dream isn’t happening, writes Nick Manning - so let's use this period to plan for a recalibration.
15 Apr 2020
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The Media Leader Staff
PHD UK has hired Louise Twycross-Lewis as head of insight within Discovery, the agency's specialist data, insight and marketing science team.
15 Apr 2020
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Ian Gibbs
Sponsor content: The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix, writes Ian Gibbs.
15 Apr 2020
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James Copley
James Copley assesses the past and current impact coronavirus has had on outdoor advertising before setting out a post-lockdown plan for the sector.
15 Apr 2020
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Marek Wrobel
From its potential as a health diagnostic tool, to simply helping with loneliness, voice technology has reached new heights during the coronavirus pandemic. Marek Wrobel wonders if it will change things forever.
14 Apr 2020
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The Media Leader Staff
Key figures from the audio world to discuss how they have dealt with the crisis - and what they think is next for radio, streaming, podcasts and voice technology
14 Apr 2020
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Arif Durrani
Partner content So, it turns out the world is able to completely unravel in less than one fiscal quarter, writes Arif Durrani, and trusted media brands have an influence over what happens next.
09 Apr 2020
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The Media Leader Staff
As the pandemic takes its toll, Mediatel assembled agency bosses to discuss its immediate and long-term effects on the advertising and media markets.
08 Apr 2020
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Michaela Jefferson
Indy media agency The Kite Factory has promoted its client service director James Smith to UK managing director after nine years with the business.
07 Apr 2020
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Michaela Jefferson
Radiocentre, the industry body for commercial radio, has launched a new advertising campaign to encourage advertisers to continue investing in the medium, despite the challenges of the COVID-19 pandemic.
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