SEARCH
Results categorised as Media Business
18 May 2020
|
Dominic Mills
Dominic Mills looks at the true role of advertising in helping get the economy back on track. Plus: the Guardian tells it like it is; and a new naming convention for agencies.
18 May 2020
|
Stephen Arnell
Stephen Arnell examines two important media news stories, both of which have a pandemic connection.
18 May 2020
|
Zack Sullivan
Understanding audiences is critical to effective engagement, and with gaming that means setting aside some deep-seated assumptions, writes Zack Sullivan.
18 May 2020
|
The Media Leader Staff
Invibes Advertising has announced the appointment of new UK country director, Caroline Lidington, and UK partnership director, Joy Dean.
14 May 2020
|
Andy Jones
Partner content: Andy Jones, head of agency development at Samsung Ads Europe, addresses the connected TV opportunities available to brands, marketers and agencies in the UK and Europe.
13 May 2020
|
Raymond Snoddy
From ambiguous slogans to inept newspaper briefings, the government's new communications policies are in danger of costing lives, writes Ray Snoddy.
12 May 2020
|
The Media Leader Staff
Key figures from the adtech and media trading sectors to discuss how the industry has been affected by Covid-19, last week's ISBA/PwC report, and what the future holds for programmatic.
12 May 2020
|
Emanuela Recalcati
We need to extend our programmatic horizons to not only include creative, but also maximise it, writes Emanuela Recalcati.
12 May 2020
|
Danny Donovan
Have we ruled out the potential to be radical and disruptive by allowing media buying to be pre-determined by rules? Danny Donovan investigates.
11 May 2020
|
Dominic Mills
Dominic Mills wraps his head around the mysterious and murky programmatic supply chains that are in desperate need of a shake-up.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer