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Results categorised as Media Business
05 May 2020
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Simon Taylor
To simply tell advertisers to ‘keep on spending’ through a downturn is not necessarily the right option, writes UM's Simon Taylor
04 May 2020
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Jon Restall
Magazine brands are bit like sidekicks to other media, writes Jon Restall - and during these difficult times they really do pack a punch.
04 May 2020
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Ivor Falvey
Ivor Falvey shares his tips for those who - like him - have started a new job in the middle of a global lockdown.
04 May 2020
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The Media Leader Staff
Reach, publisher of The Mirror and The Express has teamed up with IBM and Xandr to launch Mantis, an AI-powered solution to the keyword-blocking conundrum which is draining publishers of advertising revenues.
04 May 2020
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Dominic Mills
Dominic Mills looks at the TV stats that shocked last week's Future of TV Advertising audience. Plus: rediscovering the subscription magazine habit; and a low point in branding.
04 May 2020
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David Pidgeon
Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.
04 May 2020
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Tina Lakhani
As part of the Future of Media Trading, Tina Lakhani explains how the IAB is working with industry to chart the UK’s path to a post-cookie world.
04 May 2020
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James McDonald
COVID-19 has upended adspend forecasts. Here, WARC's James McDonald explains the reasoning behind the revised outlook.
01 May 2020
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Michaela Jefferson
The Ad Association and Warc released their latest adspend report on Thursday with its forecasts updated to account for the impact of the Covid-19 crisis - and the numbers, as you might imagine, are grim.
30 Apr 2020
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The Media Leader Staff
Adspend forecasts for 2020 have been severely downgraded as a result of the Covid-19 crisis. Here, industry experts react to the findings.
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