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Results categorised as Media Business
03 Jun 2020
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Barry Cupples
June signals a rebirth for our approach helping brands connect with audiences that may now have a very different mindset post-lockdown. By Barry Cupples.
02 Jun 2020
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John Moulding
The themes for Videoscape Europe – the strategy thought-leadership event for broadcaster digital, direct-to-consumer, SVOD, AVOD and virtual Pay TV - have been revealed.
01 Jun 2020
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Dominic Mills
From unnecessary boasts to sanctimony, Covid-19 financial ads have soured on Dominic Mills. Plus: Halifax and NCA; and how Specsavers missed a lol.
01 Jun 2020
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Crystal Tau
Crystal Tau explains why brands are starting to look up.
01 Jun 2020
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Michaela Jefferson
The World Federation of Advertisers has released a new, world first guide for brands offering advice on how they can use data ethically in their advertising.
28 May 2020
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Michaela Jefferson
Video ad tech company Unruly has hired a former managing director of Oath and AOL, Alex Khan, as its new UK MD.
27 May 2020
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Raymond Snoddy
The crisis posed by the pandemic has cruelly exposed the dilemmas both broadcasters face, writes Ray Snoddy.
27 May 2020
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The Media Leader Staff
To set the scene for Mediatel’s Future of Gaming event, Steven Scaffardi speaks to five experts to assess the opportunities and risks for advertisers eyeing up a rapidly evolving market.
27 May 2020
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Belinda Beeftink
The IPA's research director Belinda Beeftink looks at how our media habits have changed during the coronavirus crisis.
26 May 2020
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Michaela Jefferson
AlixPartners' Serge Lupas is joining research and consulting company Kantar to head up its media division, succeeding Andy Brown.
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