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Results categorised as Media Business
08 May 2020
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Michaela Jefferson
ISBA and PwC have finally released their long awaited report on the programmatic ad market. Here, Michaela Jefferson speaks to industry experts to hear their takes on the findings.
07 May 2020
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Guy Holcroft
Life in the UK has been transformed since restrictions were brought in to curb the spread of coronavirus. How has online behaviour changed? UKOM-endorsed Comscore data gives a first glimpse, Ofcom’s Guy Holcroft writes
06 May 2020
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Raymond Snoddy
Now is the time to deal with the long-known imperfections in the media and advertising world's automated systems, writes Ray Snoddy.
06 May 2020
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Nick Manning
Nick Manning crunches the numbers following the release of ISBA's long-awaited study into programmatic supply chains. The results are dire.
06 May 2020
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David Pidgeon
The first end-to-end investigation into the supply chains of the UK's £2bn programmatic ad market shows only half of investment makes it to publishers.
05 May 2020
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Simon Taylor
To simply tell advertisers to ‘keep on spending’ through a downturn is not necessarily the right option, writes UM's Simon Taylor
04 May 2020
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Jon Restall
Magazine brands are bit like sidekicks to other media, writes Jon Restall - and during these difficult times they really do pack a punch.
04 May 2020
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Ivor Falvey
Ivor Falvey shares his tips for those who - like him - have started a new job in the middle of a global lockdown.
04 May 2020
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The Media Leader Staff
Reach, publisher of The Mirror and The Express has teamed up with IBM and Xandr to launch Mantis, an AI-powered solution to the keyword-blocking conundrum which is draining publishers of advertising revenues.
04 May 2020
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Dominic Mills
Dominic Mills looks at the TV stats that shocked last week's Future of TV Advertising audience. Plus: rediscovering the subscription magazine habit; and a low point in branding.
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