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Results categorised as Media Business
28 May 2020
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Michaela Jefferson
Video ad tech company Unruly has hired a former managing director of Oath and AOL, Alex Khan, as its new UK MD.
27 May 2020
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Raymond Snoddy
The crisis posed by the pandemic has cruelly exposed the dilemmas both broadcasters face, writes Ray Snoddy.
27 May 2020
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The Media Leader Staff
To set the scene for Mediatel’s Future of Gaming event, Steven Scaffardi speaks to five experts to assess the opportunities and risks for advertisers eyeing up a rapidly evolving market.
27 May 2020
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Belinda Beeftink
The IPA's research director Belinda Beeftink looks at how our media habits have changed during the coronavirus crisis.
26 May 2020
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Michaela Jefferson
AlixPartners' Serge Lupas is joining research and consulting company Kantar to head up its media division, succeeding Andy Brown.
26 May 2020
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Bob Wootton
It's time to start again by reclaiming the great things adland has lost, writes Bob Wootton. Plus: an ex-ISBA director's view on the programmatic supply chain report.
26 May 2020
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Dominic Mills
Dominic Mills examines the strategies - past and present - that could kick-start consumer spending and reboot the ad market.
22 May 2020
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The Media Leader Staff
The event, which was headlined by Sir Martin Sorrell, tackled a wide range of subjects from the future of media post-lockdown, the debate on the ISBA/PwC supply chain study, and the importance of creativity and innovation.
21 May 2020
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David Pidgeon and Michaela Jefferson
Publishers who choose to report privately will continue to have their circulation figures audited to industry standards via ABC, but publication of the figures will be under the control of the publisher.
20 May 2020
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Raymond Snoddy
Now that gaming is mainstream and likely to show further growth during lockdown, the big question remains – is it an effective advertising medium?
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