Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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01 Dec 2023 |

Twitter is too small to have such a big mouth calling the shots, writes the editor.

23 Nov 2023

Review: ITV's annual upfronts wanted to communicate the broadcaster 'gets it' by revamping its show at a new location. But a lot of the content was familiar, too, including jokes about Nigel Farage.

22 Nov 2023

The UK's Big Three commercial TV broadcasters have begun testing widely-used traded audiences within CFlight, their joint initiative to deliver "total campaign" reporting.

22 Nov 2023

Interview: Karthik Rao insists 'the mission' does not change despite increasing US competition and pressure to evolve media and adspend measurement.

21 Nov 2023

ITV has pledged to launch a full-service creative studio to deliver more ad-funded co-creations and encourage closer working between its commercial and creative divisions.

20 Nov 2023 |

This is the worst media employee ever. But he can't be fired, warns the editor-in-chief.

20 Nov 2023

RTL AdAlliance, the international sales house of RTL Group, has today formally incorporated all its local European businesses into one single entity per market.

17 Nov 2023

Feature: Addressing media buyers, advertisers and journalists, ITV executives had a lot to say and even more to tease for 2024.

16 Nov 2023

The Media Leader interview: From the ASI TV and Video Conference, Patrick Béhar discusses Kantar Media's US prospects, his priorities as new CEO, the future of measurement, and his pledge to Adam Crozier about 'writing the big chapter' of his career.

15 Nov 2023 |

Broadcast video-on-demand services are not adding "any material viewing time" to advertisers' media plans if it already includes linear TV and YouTube, consumer behaviour analysts have warned.

Showing 121 - 130 of 508