Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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19 Oct 2023

Analysis: Is Netflix still the high-growth tech stock that changed our expectations of TV and the power of subscriptions over ads?

17 Oct 2023

Disney+'s "£1.99 for three months" campaign drove a significant boost in new subscriber adds across all streaming services this summer amid a longer-term trend of rising prices.

16 Oct 2023

Barely anyone wanted to talk about AI at The Future of Media. But how media is traded, and the seemingly intractable problems that have built up over time, was a constant concern, writes the editor-in-chief.

16 Oct 2023

Editor-in-chief Omar Oakes reviews the week in media, including what happened at our flagship event The Future of Media.

12 Oct 2023

The Guardian will enlist "senior journalists and editors" to become more involved in commercial operations with the launch of a new "UK council" for advertising agencies.

10 Oct 2023

Analysis: Netflix appears reliant on price increases for UK growth, as membership growth remains in the single digits.

09 Oct 2023

Analysis: The cord is now being cut at both ends as pay-TV providers adopt tactics to compete with streaming giants and develop their own offerings.

09 Oct 2023

100% Media 0% Nonsense: If the idea of having an elephant at a media conference doesn't make sense, it's perfect. Because the trends we've seen lately in tech and media shouldn't make sense either.

04 Oct 2023 |

Analysis: Was Netflix's global ads chief not the right person for the job, or is it the job itself that makes the streaming giant uncomfortable?

02 Oct 2023 |

It's a sad day as I'm closing my Twitter account a year after Elon Musk took charge, writes the editor. But every clown has a silver lining.

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