Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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04 Dec 2023 |

Are humans or AI smart enough to do contextual targeting well? ITV and Sky certainly hope so, judging from their advertising upfronts, writes the editor.

04 Dec 2023

Sky will begin trialling "contextual targeting" ads next year in which brands can place spots against particular content details that are common across shows.

04 Dec 2023

2023 looks set to the be the year of social media adspend, a global report by a major media buyer has suggested, in what has otherwise been a tough market.

01 Dec 2023 |

Twitter is too small to have such a big mouth calling the shots, writes the editor.

23 Nov 2023

Review: ITV's annual upfronts wanted to communicate the broadcaster 'gets it' by revamping its show at a new location. But a lot of the content was familiar, too, including jokes about Nigel Farage.

22 Nov 2023

The UK's Big Three commercial TV broadcasters have begun testing widely-used traded audiences within CFlight, their joint initiative to deliver "total campaign" reporting.

22 Nov 2023

Interview: Karthik Rao insists 'the mission' does not change despite increasing US competition and pressure to evolve media and adspend measurement.

21 Nov 2023

ITV has pledged to launch a full-service creative studio to deliver more ad-funded co-creations and encourage closer working between its commercial and creative divisions.

20 Nov 2023 |

This is the worst media employee ever. But he can't be fired, warns the editor-in-chief.

20 Nov 2023

RTL AdAlliance, the international sales house of RTL Group, has today formally incorporated all its local European businesses into one single entity per market.

Showing 141 - 150 of 531